BLOG
Case Study: Masks and Casks
Feb 26
When a distillery was launching a new line of spirits, they collaborated with a large chain of liquor stores to promote their new products. The stores gave all employees PrevaGuard™ Face Masks i...
Continue ReadingCase Study: Staying Safe for Back-to-School
Feb 12
A private school held an online meeting to outline plans for returning to school safely during the Coronavirus pandemic. As a follow-up, the school sent information packets to students’ parents....
Continue ReadingThe Power of Perceived Value
Jan 29
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher co...
Continue ReadingFive Frugal Promotions for the Cost-Savvy Consumer
Jan 08
Did you know that promotional products are one of the most cost-effective ways to market your business or organization? Because people hang on to promotional products and use them in their everyday li...
Continue ReadingWhat Makes Gen Z Tick?
Dec 09, 2020
It’s the 2020s, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group’s eldest squarely in their mid-twenties. Chances are that ...
Continue ReadingCase Study: You Can Count on Us
Nov 20, 2020
The marketing department for a regional credit union was considering a custom writing instrument from overseas as part of a re-branding campaign. However, supply chain disruptions due to Coronavirus...
Continue ReadingCase Study: "Single Use" Pens for COVID-19
Nov 06, 2020
In response to the Coronavirus outbreak, a financial institution decided to provide single-use pens in all their locations and for drive thru banking. This idea was intended to help stop the spread ...
Continue ReadingThe Power of Promo: Why People Love Freebies
Oct 03, 2020
Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something f...
Continue ReadingCase Study: A StuPENdous Promotion
Sep 19, 2020
Description: Dart Pen Industry: Technology What it was purchased for: A data storage company wanted an item they could put on their company store website in which branches or divisions could purchas...
Continue ReadingCase Study: Make a Spectacle
Sep 04, 2020
Description: Rubberized Sunglasses Industry: Broadcast Media / Telecommunication What it was purchased for: A vampire-based television show hosted blood drives at outdoor events. These were given ou...
Continue ReadingMask Mania!
Aug 21, 2020
It’s safe to say that the humble face mask is one of 2020’s most popular products, and it isn’t difficult to figure out why. During the COVID-19 pandemic, the Centers for Disease Con...
Continue ReadingCase Study: Don't Bottle It Up
Aug 07, 2020
An oil & gas company was building employee gift packages that would appeal to their entire workforce during the COVID-19 public health crisis. With employees working both at home and continuing to wor...
Continue ReadingCase Study: The Write Way
Jul 13, 2020
Item: WideBody® Message Pen Purpose: Inform people about range of services Audience: Clients and general public A chiropractic office wanted to inform clients and others about their range of...
Continue Reading5 Promo Products to Make Your Office Safer for Employees
Jun 29, 2020
As business’ doors open back up and employees step into the office, it’s essential to make sure they feel safe and comfortable as the return to their desks. Whether you own a business that...
Continue ReadingYour Guide to Promo Hats
Jun 15, 2020
A hat is a hat, right? With so many different styles available, it’s easy to get confused. With this quick guide to promotional headwear, you’ll learn the differences between the various s...
Continue ReadingGeneration Z vs. Millennials: What’s the Difference?
May 31, 2020
We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually de...
Continue ReadingYour Product Decorating Questions Answered
May 17, 2020
You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether that...
Continue ReadingYour Guide to Promotional Shirts
May 03, 2020
If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popular ...
Continue ReadingTake 5 of These Promotional Products for the Medical Field, and Call Me in the Morning
Apr 19, 2020
It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. But...
Continue ReadingCase Study: The Write Stuff
Apr 05, 2020
Description: Rumba Pen Industry: Automotive What it was purchased for: An automotive supplier wanted to make their name visible in automotive stores around the country. How it was distributed...
Continue Reading6 Snap-Worthy Products for Every Photographer
Mar 21, 2020
Do you know what bokeh means? Aperture? That’s ok if you don’t, but many of your clients may know these terms if they are avid photographers! Whether they enjoy taking a flat lay shot of t...
Continue ReadingCase Study: Too Hot to Jot
Mar 07, 2020
Objective: Department managers wanted their new employees to have an easy way to take notes during the onboarding process. They wanted to incorporate company branding to keep their image consist...
Continue ReadingImprint Everything: A Guide to Printing Methods
Feb 22, 2020
Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decor...
Continue Reading6 Things You're Missing Out on by Not Using Promotional Products
Feb 08, 2020
Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...
Continue ReadingLead a Healthier Lifestyle With These 6 Promotional Products
Jan 25, 2020
Eating healthy. Weight management. Working out five times a week. There are many health-related resolutions we set at the beginning of a new year. But, do we follow through with them? Many times, the ...
Continue ReadingYes, There's a Difference: Everything You Need to Know About Pens
Jan 10, 2020
Even as much of our world goes digital and paperless, the pen remains an essential tool in both office and home life. With so many different types of pens, choosing the “write” one can be ...
Continue ReadingHow Promo Products Can Make a Lasting Impression
Dec 27, 2019
How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how you...
Continue Reading6 Products to Include in Every Holiday Gift Basket
Nov 29, 2019
It’s always a good idea to get those gifts planned out and ready to go before the holiday chaos begins, and that includes client appreciation gifts. But, what do you get them? Put in extra thoug...
Continue ReadingYour Guide to Drinkware
Nov 14, 2019
Mugs, tumblers, and bottles…oh my! There is an abundance of variety available when it comes to promotional drinkware, which can make it difficult to decide what is the best choice for your bran...
Continue Reading8 Fall Promo Products
Oct 31, 2019
As the weather cools down, we’re having dreams of color changing leaves and all the fall themed events and promotions to come. From Halloween parties to homecoming football games, there are ple...
Continue ReadingCase Study: Financial Industry
Oct 17, 2019
Products Javalina® Classic Pen Industry Financial Application Direct Mail A local bank wanted to increase awareness of its low mortgage rates and decided to do a direct mailing t...
Continue ReadingSchool's in Session: 7 Essential Supplies for Students
Oct 03, 2019
Students are back in the classroom and parents are scrambling to purchase all of the necessary supplies on each teacher’s checklist. From three different types of pencils, calculators, and folde...
Continue Reading6 Hot Products for the Grill Master
Sep 18, 2019
Nothing says summertime better than lounging on a pool float, roasting marshmallows under the stars, or feasting on tender barbecue. It’s time to light up the grill, because these smokin&rsqu...
Continue ReadingCase Study: The Weather is Snow Joke
Sep 04, 2019
Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip. They ...
Continue ReadingCase Study: Sharper Students
Aug 21, 2019
Description: Pencil Sharpener Industry: Construction What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advocates n...
Continue ReadingCase Study: Where Has Your Pen Been?
Aug 07, 2019
Products Javalina Splash® Pen Industry Technology Application Contest An internet company created a branded website for a promotion called “Where has your pen been?” ...
Continue ReadingDrink It In: 6 Drinkware Products to Quench Your Thirst
Jul 24, 2019
What better way to put your money where your mouth is than to add your logo to some stylish drinkware? We have six unique picks to inspire your next drinkware order! Moscow Mule Gift Set Cheers to...
Continue ReadingCase Study: Fewer Tricks and More Treats: Halloween Safety Lanyard
Jul 09, 2019
Fewer Tricks and More Treats: Halloween Safety Lanyard Organization Insurance Company Product Featured Reflective Lanyard Goal of Promotion Promoting safety on Halloween Description of Case H...
Continue Reading7 Promo Products That Will Get the Party Started
May 28, 2019
Do you remember the birthday parties you went to when you were a kid? And the party favors you received at the end of the festivities? Sometimes, those parting gifts were the highlight of the party. B...
Continue Reading7 Financial Products That Are a Great Investment
May 14, 2019
Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These 7 products can be used as financial seminar gifts, banking giveaways,...
Continue ReadingGive Your School Clubs a Boost With These Promotional Products
Apr 29, 2019
School clubs are an essential part of student life, and we’ve got the essential pieces you need to make the clubs a big success. These are promotional products that you can use for both to help ...
Continue ReadingThese Are the Tech-Savvy Promotional Products You Are Looking For
Apr 15, 2019
Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiquiri...
Continue ReadingWin Big With These Promotional Products for Sports Lovers
Apr 01, 2019
If you’re looking for some awesome gear to support your team—or for some killer merch for your team’s fans—we’ve got you covered with these awesome promotional products f...
Continue Reading6 Promotional Products That Put Safety First
Mar 17, 2019
Whether it’s on a construction site, warehouse, or a laboratory, it’s always important to help your workers stay safe. Encourage your employees to make safe choices all year long with thes...
Continue ReadingWork Hard, Play Harder: 6 Promotional Products to Promote a Healthy Lifestyle
Mar 03, 2019
Whether you’re playing a team sport, working out, running a marathon, or going to the game, these promotional products are built to fit any active lifestyle! Add your logo to any of these pro...
Continue ReadingTop 8 Promotional Products for Real Estate Professionals
Feb 17, 2019
If you work in real estate, you know that your field generates billions of dollars in revenue per year in residential, commercial and industrial sectors. And you could pocket a good amount of that yie...
Continue Reading25 Insane Facts About Promotional Products
Feb 03, 2019
You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across a...
Continue ReadingThe Best Promotional Products for Sports Fanatics
Jan 20, 2019
With football season right around the corner, people are gearing up to support their favorite teams. Whether they’re grilling hot dogs at a tailgate or cheering in the stands, fans love wearing...
Continue Reading5 Men's Wearable Promotional Products for the Office and Beyond
Jan 06, 2019
It’s fun giving out promotional products like fidget spinners and stress balls, but sometimes you need an option for the guy that likes to keep it a bit more professional. These business casu...
Continue ReadingResort Incentive Yields Oceans of Opportunity
Dec 23, 2018
A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guests t...
Continue Reading3D is the Key
Dec 09, 2018
A company was looking for unique items to commemorate the celebration of its 45th year in business. They wanted to incorporate a new logo that communicated the anniversary as well as the range of prod...
Continue ReadingSuccess on Campus
Nov 25, 2018
A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most student...
Continue ReadingCase Study: Computer Repair At Your Fuzzy Fingertips
Nov 10, 2018
A computer repair store attended a local home show and wanted something useful but unique to attract attendees to their booth. They also wanted something that would keep their name top of mind when th...
Continue ReadingWhy You Need Promotional Products
Oct 27, 2018
In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...
Continue ReadingTop 10 Promotional Product Ideas for the Construction Industry
Oct 13, 2018
Whether you’re working in the construction industry, cater to outdoor enthusiasts, or simply want to lead a company-wide safety session, having an array of timely, yet practical promotional prod...
Continue Reading5 Promotional Products for School That Are 2 Cool 2-B 4-Got-N
Sep 29, 2018
Each school year, millions of students hit the books, shoot some hoops, and work hard to bring home that golden 4.0 GPA. Sometimes, the best way to promote your brand is by supporting the students in ...
Continue ReadingAttract New Customers
Sep 15, 2018
As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health club a...
Continue ReadingAppreciation Gift
Sep 01, 2018
A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We will bri...
Continue Reading7 Sources to Boost Your Creativity
Aug 17, 2018
Feeling stumped? Uninspired? Fresh out of ideas? Thanks to the wonderful gift that is the World Wide Web, creative inspiration is just a few clicks away. These are some of our favorite sources to get ...
Continue ReadingSoak Up The Sun With These 7 Summer Promo Products
Aug 03, 2018
With an array of outdoor events like concerts, company picnics, and festivals on deck this summer, immerse your brand in nights that last forever and days we will be dreaming about long after the sun ...
Continue ReadingOur Top 10 Favorite Eco-Friendly Products
Jul 20, 2018
Sometimes it’s good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The produ...
Continue Reading6 Promo Products for the Great Outdoors
Jul 06, 2018
A little branding goes a long way with these promo products perfect for the great outdoors! By adding your logo to these six sturdy items, your brand can be seen on hiking trails, huddled around a cam...
Continue Reading5 Out of the Box Promotional Products We Love…and You Will Too!
Jun 22, 2018
We’ve all been stuck in the same rut while trying to come up with some original ideas to appeal to customers. Are you in need of some extra product inspiration? If so, here’s a little e...
Continue ReadingYour Brand Is Your Business - Market It!
Jun 08, 2018
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...
Continue ReadingBranding 101: What Makes a Brand Powerful
May 25, 2018
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...
Continue ReadingCharity Fundraiser
May 10, 2018
The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions to ...
Continue ReadingCase Study: Fun in the Sun
Apr 30, 2018
Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of doin...
Continue Reading10 Luxurious Products for Your VIP Customers
Apr 30, 2018
Most people crave the feeling of class, power, and status that comes with enjoying luxury products. Those who claim they don’t, just haven't gotten a chance to experience it for free. So, what b...
Continue Reading8 Promo Products That Will Have You Ready For Spring
Apr 26, 2018
Here comes the sun! With spring in full swing, it’s time to shake off the cold and embrace these colorful products that will be sure to brighten your day. Garden Kit Test your green thumb wi...
Continue ReadingPerk up Your Promotions With These 6 Coffee Products
Jun 25, 2019
Coffee enthusiasts will love these promotional products that look like they’re straight from the coffee shop! Millions of people drink coffee and tea every day, even multiple times a day which m...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
Jun 11, 2019
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...
Continue Reading