Best Edge Marketing, LLC

Case Study: Masks and Casks

Feb 26

When a distillery was launching a new line of spirits, they collaborated with a large chain of liquor stores to promote their new products. The stores gave all employees PrevaGuard™ Face Masks i...

Case Study: Staying Safe for Back-to-School

Feb 12

A private school held an online meeting to outline plans for returning to school safely during the Coronavirus pandemic. As a follow-up, the school sent information packets to students’ parents....

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher co...

Five Frugal Promotions for the Cost-Savvy Consumer

Jan 08

Did you know that promotional products are one of the most cost-effective ways to market your business or organization? Because people hang on to promotional products and use them in their everyday li...

What Makes Gen Z Tick?

Dec 09, 2020

It’s the 2020s, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group’s eldest squarely in their mid-twenties. Chances are that ...

Case Study: You Can Count on Us

Nov 20, 2020

The marketing department for a regional credit union was considering a custom writing instrument from overseas as part of a re-branding campaign. However, supply chain disruptions due to Coronavirus...

Case Study: "Single Use" Pens for COVID-19

Nov 06, 2020

In response to the Coronavirus outbreak, a financial institution decided to provide single-use pens in all their locations and for drive thru banking. This idea was intended to help stop the spread ...

The Power of Promo: Why People Love Freebies

Oct 03, 2020

Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something f...

Case Study: A StuPENdous Promotion

Sep 19, 2020

Description: Dart Pen Industry: Technology What it was purchased for: A data storage company wanted an item they could put on their company store website in which branches or divisions could purchas...

Case Study: Make a Spectacle

Sep 04, 2020

Description: Rubberized Sunglasses Industry: Broadcast Media / Telecommunication What it was purchased for: A vampire-based television show hosted blood drives at outdoor events. These were given ou...

Mask Mania!

Aug 21, 2020

It’s safe to say that the humble face mask is one of 2020’s most popular products, and it isn’t difficult to figure out why. During the COVID-19 pandemic, the Centers for Disease Con...

Case Study: Don't Bottle It Up

Aug 07, 2020

An oil & gas company was building employee gift packages that would appeal to their entire workforce during the COVID-19 public health crisis. With employees working both at home and continuing to wor...

Case Study: The Write Way

Jul 13, 2020

Item: WideBody® Message Pen Purpose: Inform people about range of services Audience: Clients and general public A chiropractic office wanted to inform clients and others about their range of...

5 Promo Products to Make Your Office Safer for Employees

Jun 29, 2020

As business’ doors open back up and employees step into the office, it’s essential to make sure they feel safe and comfortable as the return to their desks. Whether you own a business that...

Your Guide to Promo Hats

Jun 15, 2020

A hat is a hat, right? With so many different styles available, it’s easy to get confused. With this quick guide to promotional headwear, you’ll learn the differences between the various s...

Generation Z vs. Millennials: What’s the Difference?

May 31, 2020

We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually de...

Your Product Decorating Questions Answered

May 17, 2020

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether that...

Your Guide to Promotional Shirts

May 03, 2020

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popular ...

Take 5 of These Promotional Products for the Medical Field, and Call Me in the Morning

Apr 19, 2020

It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. But...

Case Study: The Write Stuff

Apr 05, 2020

Description: Rumba Pen Industry: Automotive What it was purchased for: An automotive supplier wanted to make their name visible in automotive stores around the country. How it was distributed...

6 Snap-Worthy Products for Every Photographer

Mar 21, 2020

Do you know what bokeh means? Aperture? That’s ok if you don’t, but many of your clients may know these terms if they are avid photographers! Whether they enjoy taking a flat lay shot of t...

Case Study: Too Hot to Jot

Mar 07, 2020

Objective: Department managers wanted their new employees to have an easy way to take notes during the onboarding process. They wanted to incorporate company branding to keep their image consist...

Imprint Everything: A Guide to Printing Methods

Feb 22, 2020

Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decor...

6 Things You're Missing Out on by Not Using Promotional Products

Feb 08, 2020

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...

Lead a Healthier Lifestyle With These 6 Promotional Products

Jan 25, 2020

Eating healthy. Weight management. Working out five times a week. There are many health-related resolutions we set at the beginning of a new year. But, do we follow through with them? Many times, the ...

Yes, There's a Difference: Everything You Need to Know About Pens

Jan 10, 2020

Even as much of our world goes digital and paperless, the pen remains an essential tool in both office and home life. With so many different types of pens, choosing the “write” one can be ...

How Promo Products Can Make a Lasting Impression

Dec 27, 2019

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how you...

6 Products to Include in Every Holiday Gift Basket

Nov 29, 2019

It’s always a good idea to get those gifts planned out and ready to go before the holiday chaos begins, and that includes client appreciation gifts. But, what do you get them? Put in extra thoug...

Your Guide to Drinkware

Nov 14, 2019

Mugs, tumblers, and bottles…oh my! There is an abundance of variety available when it comes to promotional drinkware, which can make it difficult to decide what is the best choice for your bran...

8 Fall Promo Products

Oct 31, 2019

As the weather cools down, we’re having dreams of color changing leaves and all the fall themed events and promotions to come. From Halloween parties to homecoming football games, there are ple...

Case Study: Financial Industry

Oct 17, 2019

Products Javalina® Classic Pen Industry Financial Application Direct Mail A local bank wanted to increase awareness of its low mortgage rates and decided to do a direct mailing t...

School's in Session: 7 Essential Supplies for Students

Oct 03, 2019

Students are back in the classroom and parents are scrambling to purchase all of the necessary supplies on each teacher’s checklist. From three different types of pencils, calculators, and folde...

6 Hot Products for the Grill Master

Sep 18, 2019

Nothing says summertime better than lounging on a pool float, roasting marshmallows under the stars, or feasting on tender barbecue. It’s time to light up the grill, because these smokin&rsqu...

Case Study: The Weather is Snow Joke

Sep 04, 2019

Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip. They ...

Case Study: Sharper Students

Aug 21, 2019

Description: Pencil Sharpener Industry: Construction What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advocates n...

Case Study: Where Has Your Pen Been?

Aug 07, 2019

Products Javalina Splash® Pen Industry Technology Application Contest An internet company created a branded website for a promotion called “Where has your pen been?” ...

Drink It In: 6 Drinkware Products to Quench Your Thirst

Jul 24, 2019

What better way to put your money where your mouth is than to add your logo to some stylish drinkware? We have six unique picks to inspire your next drinkware order! Moscow Mule Gift Set Cheers to...

Case Study: Fewer Tricks and More Treats: Halloween Safety Lanyard

Jul 09, 2019

Fewer Tricks and More Treats: Halloween Safety Lanyard Organization Insurance Company Product Featured Reflective Lanyard Goal of Promotion Promoting safety on Halloween Description of Case H...

7 Promo Products That Will Get the Party Started

May 28, 2019

Do you remember the birthday parties you went to when you were a kid? And the party favors you received at the end of the festivities? Sometimes, those parting gifts were the highlight of the party. B...

7 Financial Products That Are a Great Investment

May 14, 2019

Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These 7 products can be used as financial seminar gifts, banking giveaways,...

Give Your School Clubs a Boost With These Promotional Products

Apr 29, 2019

School clubs are an essential part of student life, and we’ve got the essential pieces you need to make the clubs a big success. These are promotional products that you can use for both to help ...

These Are the Tech-Savvy Promotional Products You Are Looking For

Apr 15, 2019

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiquiri...

Win Big With These Promotional Products for Sports Lovers

Apr 01, 2019

If you’re looking for some awesome gear to support your team—or for some killer merch for your team’s fans—we’ve got you covered with these awesome promotional products f...

6 Promotional Products That Put Safety First

Mar 17, 2019

Whether it’s on a construction site, warehouse, or a laboratory, it’s always important to help your workers stay safe. Encourage your employees to make safe choices all year long with thes...

Work Hard, Play Harder: 6 Promotional Products to Promote a Healthy Lifestyle

Mar 03, 2019

Whether you’re playing a team sport, working out, running a marathon, or going to the game, these promotional products are built to fit any active lifestyle! Add your logo to any of these pro...

Top 8 Promotional Products for Real Estate Professionals

Feb 17, 2019

If you work in real estate, you know that your field generates billions of dollars in revenue per year in residential, commercial and industrial sectors. And you could pocket a good amount of that yie...

25 Insane Facts About Promotional Products

Feb 03, 2019

You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across a...

The Best Promotional Products for Sports Fanatics

Jan 20, 2019

With football season right around the corner, people are gearing up to support their favorite teams. Whether they’re grilling hot dogs at a tailgate or cheering in the stands, fans love wearing...

5 Men's Wearable Promotional Products for the Office and Beyond

Jan 06, 2019

It’s fun giving out promotional products like fidget spinners and stress balls, but sometimes you need an option for the guy that likes to keep it a bit more professional. These business casu...

Resort Incentive Yields Oceans of Opportunity

Dec 23, 2018

A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guests t...

3D is the Key

Dec 09, 2018

A company was looking for unique items to commemorate the celebration of its 45th year in business. They wanted to incorporate a new logo that communicated the anniversary as well as the range of prod...

Success on Campus

Nov 25, 2018

A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most student...

Case Study: Computer Repair At Your Fuzzy Fingertips

Nov 10, 2018

A computer repair store attended a local home show and wanted something useful but unique to attract attendees to their booth. They also wanted something that would keep their name top of mind when th...

Why You Need Promotional Products

Oct 27, 2018

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...

Top 10 Promotional Product Ideas for the Construction Industry

Oct 13, 2018

Whether you’re working in the construction industry, cater to outdoor enthusiasts, or simply want to lead a company-wide safety session, having an array of timely, yet practical promotional prod...

5 Promotional Products for School That Are 2 Cool 2-B 4-Got-N

Sep 29, 2018

Each school year, millions of students hit the books, shoot some hoops, and work hard to bring home that golden 4.0 GPA. Sometimes, the best way to promote your brand is by supporting the students in ...

Attract New Customers

Sep 15, 2018

As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health club a...

Appreciation Gift

Sep 01, 2018

A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We will bri...

7 Sources to Boost Your Creativity

Aug 17, 2018

Feeling stumped? Uninspired? Fresh out of ideas? Thanks to the wonderful gift that is the World Wide Web, creative inspiration is just a few clicks away. These are some of our favorite sources to get ...

Soak Up The Sun With These 7 Summer Promo Products

Aug 03, 2018

With an array of outdoor events like concerts, company picnics, and festivals on deck this summer, immerse your brand in nights that last forever and days we will be dreaming about long after the sun ...

Our Top 10 Favorite Eco-Friendly Products

Jul 20, 2018

Sometimes it’s good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The produ...

6 Promo Products for the Great Outdoors

Jul 06, 2018

A little branding goes a long way with these promo products perfect for the great outdoors! By adding your logo to these six sturdy items, your brand can be seen on hiking trails, huddled around a cam...

5 Out of the Box Promotional Products We Love…and You Will Too!

Jun 22, 2018

We’ve all been stuck in the same rut while trying to come up with some original ideas to appeal to customers. Are you in need of some extra product inspiration? If so, here’s a little e...

Your Brand Is Your Business - Market It!

Jun 08, 2018

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

Branding 101: What Makes a Brand Powerful

May 25, 2018

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...

Charity Fundraiser

May 10, 2018

The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions to ...

Case Study: Fun in the Sun

Apr 30, 2018

Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of doin...

10 Luxurious Products for Your VIP Customers

Apr 30, 2018

Most people crave the feeling of class, power, and status that comes with enjoying luxury products. Those who claim they don’t, just haven't gotten a chance to experience it for free. So, what b...

8 Promo Products That Will Have You Ready For Spring

Apr 26, 2018

Here comes the sun! With spring in full swing, it’s time to shake off the cold and embrace these colorful products that will be sure to brighten your day. Garden Kit Test your green thumb wi...

Perk up Your Promotions With These 6 Coffee Products

Jun 25, 2019

Coffee enthusiasts will love these promotional products that look like they’re straight from the coffee shop! Millions of people drink coffee and tea every day, even multiple times a day which m...

6 Things You're Missing out on by Not Using Promotional Products

Jun 11, 2019

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...

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